Most florists are doing great work—but struggling to stand out
It’s not a lack of talent.
It’s a lack of visibility.
The market is noisy.
Installations are how you cut through. They show clients your vision, your skill and your value—all at once.
This training is about doing more of that kind of work: installations that open doors, shift perception and build real momentum in your business.
Who This Is For
This program is designed for florists who:
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Have an existing business and want to grow
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Are tired of undercharging or chasing low-budget jobs
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Want to transition into higher-ticket event and commercial installs
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Value clear instruction over vague inspiration
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If you’re looking to build installations that speak for themselves, this is for you.
What You’ll Learn
Session 1: 4-Figure Floral Installations
Live via Zoom on Tuesday July 1, 2025 7pm EST
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The mechanics behind profitable installs
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Where to focus first if you want to grow
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How I manage inventory to protect margins
Session 2: Bigger Installations, Bigger Profits​
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Live via Zoom on Tuesday July 8, 2025 7pm EST
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Advanced mechanics for high-ticket installations
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How to identify and secure the "1 in 10" client who spends 10x more
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Case studies of successful five-figure installations
Session 3: Conquer The Commercial Market
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Live via Zoom on Tuesday July 15, 2025 7pm EST
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Commercial installations demystified: what 99% of designers don't know
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How I transitioned from weddings to restaurants
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How to find commercial clients (who aren’t looking for you)
Session 4: Sales Deep Dive​
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Live via Zoom on Tuesday July 22, 2025 7pm EST
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The most effective way to price and sell your work
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The inquiry form strategy that streamlines your sales process
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The 6-step sales process for turning strangers into clients
Each Session Includes
Live
Training
Learn during live training with ample time for Q&A and connecting with like minded designers
Lifetime
Access
Enjoy lifetime access to recordings in the members' area
Downloadable Resources
Get access to cheat sheets, implementation guides and worksheets
VIP Shadowing Day (Optional)
A small number of students will be able to join me in-person on a real installation project.
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You’ll shadow the full process—from client expectations to team direction to onsite execution.
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You’ll see how the plans get translated into reality. How problems get solved in real time.
How we work behind the scenes to make it all happen.
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This isn’t a styled shoot. It’s the actual job.
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This is an application-based program. I review every application to make sure the fit is right.​
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Core Program:
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$1,500 one-time payment
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Or $350 deposit + 3 monthly installments of $400
Core + VIP Shadowing Day:
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$3,500 total
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Or $750 deposit + 3 monthly installments of $950
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Both options include a 100% money-back guarantee if you determine the program isn't the right fit after the first session.​​​​​
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Applications close on Sunday June 29, 2025
Investment & How to Join
Why I Teach This
I built a floral design business that now includes weddings, events, commercial installs, and brand activations.
I’ve worked on projects ranging from $500 to over $120,000. I’ve learned what works and what’s not worth repeating.
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I don’t teach theory. I teach what I use.
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This program is clear, useful, and focused. If that sounds like what you’re looking for, I’d love to see your application.