Why installations make you the obvious choice
Many florists do excellent work—and still blend in.
It’s not a lack of talent.
It’s a lack of visibility.
The market is noisy.
Installations are how you cut through.
They broadcast your vision, skill and value in a single frame.
This program shows you how to design and sell those pieces—so they open doors, shift perception and build real momentum in your business.
How It Works
Session 1: 4-Figure Floral Installations
Live via Zoom on Tuesday September 9, 2025 7pm EST
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The mechanics behind profitable installs
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Where to focus first if you want to grow
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How I manage inventory to protect margins
Session 2: Bigger Installations, Bigger Profits
Live via Zoom on Tuesday September 16, 2025 7pm EST
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Advanced mechanics for high-ticket installations
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How to identify and secure the "1 in 10" client who spends 10x more
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Case studies of successful five-figure installations
Session 3: Conquer The Commercial Market
Live via Zoom on Tuesday September 23, 2025 7pm EST
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Commercial installations demystified: what 99% of designers don't know
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How I transitioned from weddings to restaurants
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How to find commercial clients (who aren’t looking for you)
Session 4: Sales Deep Dive
Live via Zoom on Tuesday September 30, 2025 7pm EST
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The most effective way to price and sell your work
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The inquiry form strategy that streamlines your sales process
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The 6-step sales process for turning strangers into clients
Each Session Includes
Live
Training
Learn during live training with ample time for Q&A and connecting with like minded designers
One Year
Access
Enjoy access to recordings in the members' area for
one year
Downloadable Resources
Get access to cheat sheets, implementation guides and worksheets
Who This Is For
This program is designed for designers who:
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Are done competing on budget and want to price with confidence
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Want to step into higher‑ticket event and commercial installations
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Prefer clear instruction and repeatable systems over vague inspiration
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Also for committed beginners who want a proven roadmap—from concept to design, pricing and managing a team.
If you’re looking to build installations that speak for themselves, this is for you.
Investment
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Why I Teach This
I built a floral design business experience in weddings, events, commercial installs and brand activations.
I’ve worked on projects ranging from $500 to over $120,000. I’ve learned what works and what’s not worth repeating.
I don’t teach theory. I teach what I use.
This program is clear, useful and focused. If that sounds like what you’re looking for, I’d love to see you join.